Climbers Against Cancer 1st YEAR!

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Ja fa un any que es va arrancar la campanya Climbers Against Cancer, iniciada per John Ellison amb l’objectiu de reacaudar fons i destinar-los a la recerca d’aquesta malaltia.

Un any en que les camisetes llampants de CAC s’han vist per tot el món i han vestit els millors escaladors de l’escena! Desde rocòdroms a les grans ciutats fins als sectors més inhòspits del planeta, les han portat principiants i professionals d’aquest esport, tots units per lluitar contra aquesta malaltia.

En 12 mesos s’han assolit €230,000 euro ($315,000) i 14.000 camisetes han sigut estampades! Elliot explica “m’agradaría explicar que no s’han utilitzat els diners per els gastos administratius” o gastos d’enviament etc… tots els diners recaudats són exclusivament per a la recerca del cancer. Tothom que s’ha involucrat en la causa ho fa de manera voluntaria, i moltes vegdades -amb despeses per ells mateixos-.

A part de celebrar 1 any de la formació de la campanya , CAC també celebra dos reconeixaments importants que se li han otorgat: Golden Piton nominat per Climbing Magazine per el seu impacte social i Social Awareness otorgat per ISPO, una de les fires més importants de muntanya celebrada a Munich.

Endavant!

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Climbers against Cancer, the charity initiated by John Ellison aimed at raising awareness and gathering funds for cancer research, celebrates its first year of activity.

A year has passed since Climbers against Cancer the initiative aimed at raising awareness and gathering funds for cancer research, was founded by John Ellison following his diagnosis of this illness. A year in which the coloured CAC T-shirts have burst onto the climbing scene, from indoor gyms to the world’s most inhospitable peaks , worn by the very best climbers as well as absolute beginners. All united by the idea that cancer is an illness that one can and must talk about, and against which one needs to fight.

The charity is of course no-profit and, according to Ellison, the figures are “amazing and astonishing”: in a mere 12 months circa €230,000 euro ($315,000) have been raised and 14,000 T-shirts have been printed. Ellison explains “It would also be a good time to point out that none of the money raised has been used for administrative costs. Other than the cost of goods and shipping, all of the money raised goes to cancer research. Everyone (including myself) involved in the charity does so on a voluntary basis – and in many cases at a cost to themselves.”

Apart from this important first anniversary, Climbers against Cancer also celebrates two important recognitions: the “Golden Piton” awarded by Climbing Magazine for its social impact and the Communication – Social Awareness prize awarded by ISPO, one of the world’s most important outdoor trade fairs that opens its doors in Munich tomorrow. Ellison will be there, to represent the charity and all those climbers who have chosen to wear a CAC t-shirt.

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